Marketing, PR & Communications
Agencies and brands host events to promote an idea, a cause, a marketing campaign or a project that is important to the organisation and its target audience. Whatever your purpose for hosting an event, public relations should be a vital tool in the event planner’s toolkit and must be considered early in the event planning process.
Public relations (PR) – through traditional and new channels – can effectively generate ticket sales and attendance, secure sponsors and advertisers, create a buzz of excitement and public awareness, and encourage media to attend and/or cover your event.
Before you launch a PR blitz though, think about your goals and objectives for the event and the target audiences you want to reach. Keep them in mind as you outline your strategy and tactical activities for achieving them. Then speak to one of our specialist event PR and Communication companies about implementing your goals.
Our listed firms understand the events industry press as well as mainstream consumer media and the raft of available channels for generating owned, earned and bought media to promote your event activity. They will help you to develop a plan, tailor your messaging and use their relationships with journalists to get you the coverage your event deserves.
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