Industry News

Edgbaston set for record-breaking Christmas

Published: 15 Nov 2019

Edgbaston are set to record their biggest festive season of Christmas Parties since the completion of the new Pavilion Stand, in 2011. The unprecedented demand for their Glitz & Glamour, Hollywood themed party packages has enabled the stadium to outperform the final figures registered at the end of 2018, over two months before the festivities commence.

Despite ambitious targets put in place, the Edgbaston team have been able to rise to the challenge and 2019 will see the stadium welcome their largest number of guests to the venue during any festive period on record. The highly sought-after packages led to Edgbaston having to release new party dates as early as June 2019 to meet the requirements of all their customers, in a year which will inevitably produce the highest revenue figure the stadium has seen for the same period.

After positive feedback from customers during 2018, Edgbaston decided to retain the Glitz & Glamour theme into 2019 and as such have seen a much larger proportion of repeat business compared to previous years.

Maria Jones, Head of Conference & Event Sales at Edgbaston, said: “The demand we have seen for our parties this year is testament to the hard work our events team put in each year to create an unforgettable experience and keep people wanting to come back. We have worked hard to further our Christmas Party program and have refined our offering to create what we think is the best and most inclusive party packages in Birmingham”.

With five of the shared party dates now SOLD OUT and the remaining four dates with only limited availability, if you still wish to book your Christmas Party at Edgbaston then please ensure you don't miss out and book today.


Posted by: Edgbaston Stadium

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