Six reasons why, global event planners love Dublin's premier concert and events venue.
Venue flexibility is a key attribute when it comes to selection criteria for event planners.
At Croke Park Meetings & Events, the popularity of the stadium's Hogan Suite's derives primarily from its flexibility as a meetings and events space. It’s a massive box suite with no central pillars and 5.4-metre floor to ceiling clearance. Glazed along one entire side, you can have full daylight or total black-out as required. Staging can be erected on the long or the short walls, maximising potential configurations.
2. Blank canvas
Rich patterned carpets and opulent crystal chandeliers may ooze refinement and luxury, but they limit customisation.
The American Chamber of Commerce recently staged its Transatlantic Conference in the Hogan Suite, accommodating 500 delegates. Ciara from the chamber said they loved the blank canvas approach, which allowed them to stamp their own mark on the space.
A recent EStars featuring Fortnite event (pictured) attracted up to 2,000 gamers and featured 250 computer stations, set-up with an inflatable bus chill-out zone, in keeping with the Fortnite battle bus theme. The suite's blank canvas was ideal for this highly bespoke set-up.
3. Potential for branding
If you're looking for a venue with abundant branding opportunities, both the Hogan Suite and wider Stadium campus ticks this box.
Branding or sponsor messages can be seamlessly displayed via dedicated analogue panels in the main arrival elevators leading to meetings and event spaces and from there, extensive integrated LED screens though-out the stadium are the perfect platform for brand visibility.
The Chartered Accountants Ireland recently hosted an Annual Dinner for 550 in the Hogan Suite and used the suite entrance video wall for branding and table plan display.
The Stadium bowl big screen (pictured) is a branding opportunity that is only available to those booking the Hogan Suite. It provides the ultimate branding and photo backdrop opportunity.
4. Flexible AV installation
The Chartered Accountants Ireland made use of all the AV tech features of the Hogan Suite, namely two Panasonic 16,000 lumen HD projectors for branding and video, LED strips and down lighters for ambient lighting, plus the ceiling trusses for gobos projection onto the blinds.
The stadium's in-house AVCOMteam designed a v-shaped stage that gave all delegates the equivalent of front row seats for an amazing entertainment programme (pictured).
There’s a momentum and dynamic to how events run these days. In the past, you rented a room and everything happened in that room. These days, you rent out spaces and create an event journey, which allows delegates to flow from space to space.
This is even more important when your event is a typical association conference that combines education, networking and exhibition. There needs to be an intuitive flow between plenary / educational sessions, food and networking functions and, of course, exhibition stands.
For the American Chamber of Commerce, Croke Park Meetings & Events integrated catering into the exhibition space on the Hogan Foyer meaning there was a seamless choreographed flow between education (suite) and commerce (foyer).
6. WOW factor
The secret sauce, aka the 'Wow factor' is in Croke Park's DNA. The Dublin stadium has hosted everything from gladiatorial hurling and footballer contests to unforgettable gigs featuring the likes of U2, the Rolling Stones and Coldplay (pictured). And when you stage your event in the Hogan Suite, your brand is centre stage and delegates won't forget that in a hurry!
More about the Hogan Suite
Located on Level Five of the Hogan Stand on the Jones’s Road side of the Stadium, the Hogan Suite comprises 900sqm of flexible space. Pivoting around the Hogan Suite with city skyline views, the space extends into the Hogan Foyer which provides unparalleled pitch views. Capacities vary from 330 for a classroom configuration to 2000 for a blow-out Christmas party using pod tables.
Six reasons to discover Croke Park's Hogan Suite has been adapted from an original venue blog, with kind permission from Croke Park Meetings & Events.