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Industry News

National Theatre appoints Ali Blows

Published: 17 May 2018

National Theatre has expanded its Commercial Operations department with the appointment of Ali Blows as Head of Commercial Events and Business Development.

Ali has over eight years’ experience in the events industry and brings with her a wealth of knowledge and experience. Prior to joining the National Theatre, Ali was Account Manager at Wildgoose Events and Woods’ Silver Fleet.

Ali will be responsible for developing a new pipeline of clients and the meetings and events spend, as well as overseeing the development of existing business. She will also lead a team of 4 through the relaunch of the National Theatre’s rooftop event space, The Deck, following a major build project to replace the previous structure.

Ali says: “The theatre’s iconic status and progressive ethos make it a one-of-a-kind venue and I’m delighted to be part of the team. I will be working on the business development of our trading areas with the National Theatre’s Food and Beverage team with a strong focus on bringing the under 35s to the Understudy, the pop-up food vans and the Riverstage Festival this summer. In addition, the relaunch of The Deck this summer is especially exciting and I relish the opportunity to grow the venue’s client portfolio and to build on the South Bank’s significance as a destination for both domestic and international clients.

Director of Commercial Operations at National Theatre, Robyn Lines, comments: “We are delighted to welcome Ali to the National Theatre commercial events team and know that she will do a great job of building relationships with clients and growing the whole brand by continuing to source new and exciting business opportunities.

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