Four fiths of the UAE is desert, yet it is a country of contrasting landscapes, from dunes to rich oases, precipitous rocky mountains to fertile plains. The UAE, one of the world's fastest growing tourist destinations has sun, sea, sand, sports, shopping, top class hotels & restaurants, an intriguing culture and a safe and welcoming environment. The UAE is the destination of choice for international business meetings, incentive travel, conventions, trade fairs, events and exhibitions. So much so that this area of activity is now a major component of the country’s business and tourism expansion plans. With its huge purpose-built exhibition halls and luxury hotels boasting state-of-the-art conference facilities, the UAE provides is a gateway to the Middle East and Asia.