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Industry News

When you serve more than 350,000 cups of coffee a year - taste matters

Published: 29 Sep 2017

To celebrate their new coffee supplier, International Coffee Day and Searcys’ 170th birthday, 30 Euston Square are rewarding coffee drinkers throughout October.

30 Euston Square, an award-winning events venue, is adding new notes and tones to the industry’s favourite beverage having embraced a new coffee supplier. The change follows a series of tastings with the internal team and more than twenty clients. The switch is being marked as part of International Coffee Day this Sunday (1st October, 2017).  

In a country where we average approximately 55 million cups of coffee a day, such a change might not sound that important but aside from water, it is our most consumed product and has to be right,” comments Yvette Chatwin, General Manager at 30 Euston Square.



The coffee culture in the UK has been revolutionised over the last couple of decades with consumers having both taste and brand preferences.  We have always recognised this at 30 Euston Square, having gone out of our way to provide a great cup to every guest, whether they are in meetings, visiting Café Caritas or staying in one of our 41 Boutique Bedrooms, we felt it was time to see if we could improve on what was already a great beverage.”

Following an internal blind tasting to shortlist several options, clients were invited to 30 Euston Square to sample two different choices and provide feedback. The favourite choice was Coffee Society, which is described as having a medium body with toasty notes for a bittersweet combination.

A free cup of coffee will be given to every 170th customer in Café Caritas throughout October to celebrate both Searcys’ 170th birthday and the new supplier.

Yvette Concludes: “As we serve more than 350,000 cups of coffee a year, it’s important to us to deliver the gold standard every time and exceed our clients’ expectations. Therefore, when choosing our new supplier, we knew we needed to provide the perfect balance of flavour, as well as ensuring it was 100% triple certified and continues to contribute to our wider CSR strategy and policies.”

30 Euston Square, home of the Royal College of General Practitioners (RCGP), is a conference, meetings and events venue in the heart of London. Conveniently situated next to a major transport hub, 30 Euston Square is an ideal venue for both domestic and international delegates travelling to London for business.

For more information on holding an event please call 020 8453 4600 or email 30eustonsquare@searcys.co.uk




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