Cancer Research UK presents quirky finale to annual Away Day at Troxy
Cancer Research UK hosted its annual Fundraising Away Day at Troxy,
18th May 2016. The charity became the first corporate event to utilise the recently restored Wurlitzer Theatre Pipe Organ to create truly unique award stings.
Over 800 employees attended the Away Day to discuss topics including brand and research, and hear from guest speakers including Claudine Collins, Managing Director of MediaCom UK about the benefits of being brave in business, Caroline Jones, Knickers Model’s Own and Margaret Grayson, a cancer patient and advisor.
The event had a new team at the helm who wanted a venue that could present a quirky twist to proceedings.
This took place in Troxy’s Grand Hall with a theatre style set up in front of the main stage, which was utilised for the presentations with Troxy’s in-house production team and AV facilities used to ensure everyone had the best view of the action.
As the internal award presentations were beginning, the magnificent Wurlitzer Theatre Pipe Organ was unveiled to provide truly unique and captivating walk up music. This plays the real sounds of a full orchestra all from the gleaming white console, generated from 1728 pipes that range from 16 ft to 1 inch and are housed in four separate rooms behind the original art deco panelling.
Kelly Brooks, Executive Assistant to Ed Aspel, Executive Director at Cancer Research UK says:
“This is the first time that we are hosting the Away Day at Troxy and it was incredibly successful. This annual event is a great way of thanking people for all their hard work and dedication and reminding them why we do this, with speakers including patients sharing their stories and researchers showing how their fundraising is making a difference. The Wurlitzer was the perfect final touch.”
Daniel Smith, Head of Sales and Events at Troxy explains:
“The seven year restoration project for the Wurlitzer has just been completed, the console is a truly captivating sight and the sounds are even more incredible. One goal for the Cinema Organ Society Members, who volunteered over 5,000 hours of labour to bring this to its completion, was to bring the sounds back to life to enchant and engage new audiences, and this was certainly achieved today.”